We're more than just an ordinary basics company. We’re a circular economy project.

a Care Label represents a new generation and a community that cares about ethical consumption, sustainable practices, the future of our beautiful blue planet and and all its inhabitants.

We believe that the most sustainable way forward is repurposing what we already have. We create garments from 100% recycled raw cotton to reduce textile waste and as a way to pay it forward.

We’re dedicated to creating apparel as ethically as possible and as close as possible to the source of our raw material. We also believe in producing our products, right here, at home, in Canada, as close as possible to our customers and our community.